Read | The Mums Club, but don’t expect a membership app

Did anyone else read this article published online from the granny-herald and just about puke, or laugh, or laugh while puking?

Could the author have picked a more stereotypical gang of hipster milfs if she had canvassed Ponsonby Rd between naptimes?  I doubt it.  I don’t begrudge or doubt the friendship these mothers obviously have, I guess what I take issue with is the elitism of profiling such an obviously privileged group of young women and passing it off in the guise of an article on coffee groups!

I would hedge a bet that most kiwi mums with kids under one are not slipping into their custom made Cybele leggings, Karen Walker Boat Pants or Juliette Hogan cardy to schlep along to coffee group.  Are you kidding me?  Most of us struggled to get out of the house at all without looking like we had been dragged through a bush backwards; never-mind having the where-withall to slap some Fudge Dry Shampoo through our unwashed locks so we could glam up.

I’m not naive and I’m not claiming I’m a salt-of-the-earth take me as I am type because I’m not.  I love splurging and selfish fashion indulgences as much as the next Shore Girl, but I do feel that new mums deserve to cut themselves a break.

I hope anyone with a baby who has the misfortune to read such a self-misogynistic article that perpetuates the Super Mum myth of having it all, whilst perfecting your M.A.C pout and looking like a million dollars realizes that those chicks are about as rare as a Range Rover owner without a finance payment.  We are all worth more than to hold ourselves up to a measuring stick made of acrylic nails and High St fashion.



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I live in rural Auckland, New Zealand. Two boys, one big, one not so big and 2 boy dogs belong to me and I them. I love Coca Cola in all of its sugar-less forms and I love you internet. I take way too many pictures of my kids and collect them all here. This is what I am doing when I should be cleaning or cooking or doing other 'useful' things.

4 thoughts on “Read | The Mums Club, but don’t expect a membership app”

  1. Couldn’t agree more, my first thought when I saw the article was were in the world do new mums look like that, all dolled up for coffee group, what a joke.

  2. Tell me about it! It was definitely a PR article promoting all their fashion related businesses. Cow witches.

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