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Kmart’s Wishing Tree Appeal | Give the gift of generosity this Christmas

Share the joy

Many of us try and add a little charitable cheer to the Christmas season, making a point to teach our kids the value and importance of giving, not just receiving, especially to those to those less fortunate.

In-store initiatives such as Kmart’s Wishing Tree Appeal are taking charitable donations to the storefront and making it super easy for you and your family spread some Christmas joy a little further afield these holidays.

Supporting families throughout New Zealand, the Kmart Wishing Tree Appeal teaches Kiwi kids the importance of giving rather than receiving this festive season.

This year the Appeal is now in its 20th year and aims to collect more than 45,000 gifts that will be distributed by The Salvation Army to families that might otherwise go without. Simply purchase a gift of your choice*, collect a gift tag from any Kmart store and place it under the tree, then let the feel-good factor sink in.

Without the generosity of the public, many financially disadvantaged families will experience a bleak Christmas Day. However, the thoughtful contributions of New Zealanders will put a smile on a child’s face when they wake on 25 December.

This year’s Kmart Wishing Tree Appeal will be collecting gifts in stores around the country from November 13 until 24 December.

Visit to learn more about Kmart’s commitment to giving back to the community.

If you need some ‘alone’ time to spend with a coffee (or the sticky tape & wrapping paper!)  this season, download these handy printables for some festive fun for the little peeps.

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