I AM IN AWE OF THE MANY INCREDIBLE MUMS OUT THERE, DOING A FAB JOB OF RUNNING THEIR OWN SUCCESSFUL BUSINESSES WHILST SIMULTANEOUSLY HOLDING DOWN THE FORT AT HOME. I’M FORTUNATE ENOUGH TO HAVE ‘MET’ MANY OF THESE LADIES ONLINE AND CAN’T WAIT TO INTRODUCE YOU TO SOME NEW FACES AND THEIR AWESOME ENTREPRENEURIAL ENDEAVOURS. IF YOU WOULD LIKE TO GET INVOLVED AND HAVE YOUR BUSINESS FEATURED, PLEASE SAY HELLO! [email protected]
Life and Lily is a blog I’ve been following for a while, so it’s super exciting to see Holly, the creative babe behind it, take a step in a new direction with the launch of her online Pop-Up shop – Styled by Life and Lily.
Having met Holly before, I can say that the empathy and respect she shows towards her delicate and very important role as a step-mum translates effortlessly in the first person. Her blog focusses on her amazing DIY ideas, her own ideas on parenting and her experience of growing up in a blended family.
Holly’s new venture offers ready styled, budget friendly, on-trend outfits for little ones presented in a gorgeous gift box. These are easy-wear combos, that combine staple basics with fashion classics – think stripes, denim jackets, slouchy marle and great quality. With 20 options currently available, Holly’s picks are just as perfect for gifting as they are for building up your own little ones wardrobe. I die over both pairs of slouch pants Nix is wearing in these shots, they are SO soft, the cotton slub fabric is divine – thick and warm too!
Say hello! to Holly in her own words:
Blended Families can be tough. How did you decide to begin blogging about your relationship/experiences with Lily?
Blended families are so prevalent in today’s society and I truly believe it is important to embrace and normalise these different relationships. I grew up in a blended family so it is second nature to me. My brothers were my brothers, never my half brothers, and my mother always treated them as if they were her own. I have always admired her for that, and now that I am in her position I respect her even more, as you are right, it can be tough!
The blog is a way for me to be honest and open, a place where I can feel confident expressing who I am and the role that I play in our family. I am also an obsessed DIY’er so this is my creative hub of ideas, activities and recipes to help and inspire other working mums or families living on a budget – like us! The blog was not designed to be directly about Lily, but more my collation of ideas and thoughts on making the most out of life, regardless of family make up or budget.
Making the move from blog to business seems so daunting to me! How have you managed the transition with your Styled by Life and Lily range?
I love to try new things and I am constantly challenging myself. I enjoy the thrill of putting myself out there and fighting the fear of failure. I created this as a pop up shop, another way for me to express some creativity.
The concept of the ready styled boxes is awesome! Where do you get your outfit inspo from?
This concept is very similar to that of my own! I don’t tend to buy from chain stores in NZ as I have started to see people all wearing the same thing. I buy the majority of my wardrobe online, usually from the sale section, so my personal style is different and cheap you could say! I have carried this through into Styled by Life and Lily. I feel there is a lack of smaller line children’s clothing that is affordable in New Zealand. I wanted to focus on complete outfits, in limited quantities, that were affordable. I spend a lot of time on Pinterest and Instagram looking for styles in children’s wear that strike my eye, then search online for items to match together and create easy complete outfits.
Nix wears Box #7 – Super soft grey cotton knit slouch pants, white basic tee and black aviators $35
As a mama who’s trying to stay at home and make this blog work for me, I know how difficult it can be to get the balance between your online life and your real life just right. How are you managing to stay sane with a new business thrown in the mix?
We have Lily Wed to Sat, so when she is with us I like to spend all of my time with her and Conrad. That realistically gives me Monday and Tuesday night to write, create and edit content, not leaving much ‘me’ time. However, this is important to me and I am so passionate about it that I don’t view it as work; this has become my ‘me’ time.
Nix wears Box #2 – Navy & cream cotton slouch pants, white basic tee and black aviators $35
What’s ahead for Life and Lily?
I hope I can continue to share my experiences, creations and ideas in a positive way within the online community. I have learnt a lot over the last few years, through all the highs and lows, so I would love to be able to share my experience and support others who may be struggling in a similar situation. My mother’s advice was so valuable through the hard times, so I know how important it can be to talk to someone who has been through a similar experience. Step parents often play the supportive role and may hold their own emotion or struggles in for the sake of the family. So in saying that, my biggest goal over the next few years is to help and support any other step parents who may need some advice or even just a pair of ears xxx
One lucky reader has the chance to win a Styled by Life and Lily box of their choice! To win head over to Facebook and follow the entry conditions on this weeks Say hello! post. Competition closes Sunday June 7th at 10pm.